The Porsche 911 is the exception that proves the rule “to all good things comes an end”. This contemporary and luxurious, yet sporty, German sportscar was released in 1963. To this day, they are still being produced in large numbers, also a range of variants has been developed to mimic a tailor-made product range. Although the 911 has been refined over the decades, the basic design – which is recognisable and thus sublime – has generally remained unchanged. This pragmatic and contemporary approach only Porsche could ever succeed in.
The 911 is the successor to the Porsche 356 and was designed by Ferdinand Porsche - the grandson of Porsche’s founder – and presented at the Frankfurt Auto Show in the autumn of 1963. In 1964, the first models were delivered to customers, and due to its great success, the 911 was soon expanded: a cheaper 912, a faster 911S and the rollbar equipped and extremely safe convertible Targa were released. This Targa was named after a Sicilian race that was year by year won by Porsche.
Initially, this car would be called the Porsche 901, but Peugeot became the headwind as their models were named by a three-digit number with a 0 in the middle. “Don’t worry”, said Porsche and they replaced the 0 with a 1. The Porsche 911 was born! After that, there was still Porsche cars built that were named with a three-digit number with a 0 in the middle, however those were exclusively intended for racing and circuit purposes, not for public roads.
Undoubtedly, the 911 has been modified over the years; as durable a design may be, times change, and cars do too. Porsche has always been prepared for changes and innovation. They gradually increased the engine displacement, the power and the size. The biggest mechanical change was the transition from air cooled engines to water cooled engine. Water cooled engines ensure an evenly cooled engine, which results in uniform combustion. This results in lower consumption and less emission.
Porsche 911 3.0 Carrera
In 1976, Porsche introduced the 3.0 Carrera, which marked yet another ten percent displacement increase in the 911’s iconic six-cylinder boxer engine. However, this decision did not come entirely out of the blue, given Porsche's tendency to follow and often set trends and their typical craving to always go the extra mile.
The 911 3.0 Carrera was produced for only two years, from 1976 to 1977. As a result, the 3.0 Carrera is coveted and just under 3,700 were built, of which approximately 1,100 were Targa versions.
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