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The Chevrolet Camaro went on sale on September 29, 1966, designed as a competing model to the Mustang by Ford. The car shared its platform and major components with the Pontiac Firebird, also introduced for 1967.
On June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was to be the first time in history that 14 cities were connected in real time for a press conference via telephone lines. Chevrolet general manager Pete Estes announced a new car line, project designation XP-836. According to the book The Complete Book of Camaro: Every Model Since 1967, the name Camaro was conceived by Chevrolet merchandising manager Bob Lund and General Motors vice president Ed Rollett, while they were reading the book Heath's French and English Dictionary by James Boïelle and by de V. Payen-Payne printed in 1936. In the book The Complete Book of Camaro, it states that Mr. Lund and Mr. Rollett found the word camaro in the French-English dictionary was slang, to mean friend, pal, or comrade. The article further repeated Estes's statement of what the word camaro was meant to imply, that the car's name "suggests the comradeship of good friends, as a personal car should be to its owner". In fact, the actual French word that has that meaning is "camarade", from which the English word "comrade" is derived, and not "camaro"; "camaro" is not a recognized word in the French language..
The Camaro was first shown at a press preview in Detroit, Michigan, on September 12, 1966, and then later in Los Angeles, California, on September 19, 1966. Public introduction of the new model was on September 26, 1966. The Camaro officially went on sale in dealerships on September 29, 1966, for the 1967 model year.