On November 3, 1911, race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company with William C. Durant (ousted founder of General Motors for 5 years) and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant)and in 1912 R. S. McLaughlin of Canada.
Durant was ousted from the management of General Motors in 1910 for 5 years. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.
Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated.
Kaufmann presents a case that the logo is based upon a logo for "Coalettes". Others claim that the design was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents.
Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three". In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.
In 1932, Chevrolet introduced their Confederate model line that featured a long hood and flowing deep fenders. Deluxe models included extra chrome plated door louvers. 18-inch wire wheels, tilting windshield, build in sun visor, and an adjustable seat were all standard equipment.
Specifications. 5-passenger DeLuxe Special Sedan, 2850 pounds, 630 US dollars, 52446 built Wheelbase - 109,0 inches Engine: 60hp/3000rpm, Straight 6 - cyl, 194,0 cid, torque is 130 ft lbs Bore/Stroke: 35/16 / 33/4 inches Compression ratio: 5,2 : 1 Length 172 in, width 67 in, height 69 in Clearance to the differential banjo is 8,5 inches, front axle is the same Carburettor: Carter W-1 model 212-S or 235-S single barrel downdraft with accelerator pump Transmission: 3 speed sincromesh 2nd and 3rd gears Rear axle ratio: 4,1 : 1 Maximal speed: 60-65 miles per hour Tyres: 5.25x18, although those supplied in the USA are marked 5.25/5.50x18. Fuel tank capacity: 11 gal US, which is 46L