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The Land Rover is undoubtedly one of the longest lasting vehicle series ever. It was taken in production in 1948, and the initial plan was to keep it selling for no longer than three years. The sales went so great that it kept going, and Rover Group, the parent company, decided to turn it into a brand itself that is still widely present in the automotive industry to this day.
The first Land Rover was unveiled at the Amsterdam Motor Show in 1948 and was designed by Maurice Wilks, who had already been the chief designer at Rover. He took inspiration from the design of the Jeep and used the box-section Jeep chassis as a basis for designing the Land Rover. The result was no less Spartan than it might initially appear, and the interior was far from comfortable. It was clear that this vehicle would fit in rural areas and for industrial use. Nevertheless, the Land Rover kept selling very well, year after year, and decade after decade, it has been upgraded and offered to a wider audience. Nowadays, ‘Land Rover’ has become almost a buzzword.
The first Land Rovers were built in three generations, which were later subdivided into a series with Roman numerals. In 1983, the ‘Defender’ was introduced as being the successor. It was partially hand-built for decades and gave the Land Rover brand an immense boost.
Land Rover Series III
The Series III is the third variant of the Land Rover, which was only later given a series name. It was built from 1971 to 1985 and was then succeeded by the famous Defender.
The Series III comes with a range of different engines that may have low horsepower but produce a high amount of torque at low RPM, which is unique to these vehicles. There are straight-four and straight-six petrol engines and a four-cylinder diesel engine.
A Land Rover, any Land Rover, is indestructible. They are sturdy and tough, even indestructible. They can be used for daily driving, for road trips, or simply as a unique vintage car.