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Pininfarina managed with the design of the all-new 308 to get a compact, clean and essential shape, but it was only reserved for the elite.
The Pininfarina-styled Ferrari 308 GTB was introduced at the Paris Motor Show in 1975 as a supplement to the Bertone-shaped 2+2 Dino 308 GT4 and a direct replacement for the 2-seater Dino 246. Its V8 engine was equipped with four twin-choke Weber carburetors and single coil ignition. European versions produced 255 PS (188 kW; 252 bhp) at 6600 rpm (7700 rpm redline), but American versions were down to 240 PS (177 kW; 237 bhp) at 6,600 rpm due to emission control devices.
A notable aspect of the early 308 GTB was that its bodywork was entirely made of glass-reinforced plastic (GRP) allowing a very light weight of 1,050 kg (2,315 lb). This lasted until June 1977, when the 308 was switched to steel bodies, resulting in an overall weight increase of approximately 150 kg (331 lb).
At the 1977 Frankfurt Motor Show the 308 GTS was introduced. Independently from the market, all GTS used a wet sump engine and were steel-bodied. European GTB models retained the dry sump lubrication until 1981.
In 1980 Bosch K-Jetronic mechanical fuel injection added on the 308 GTBi and GTSi; emissions decreased, at the price of a power drop to 214 PS (157 kW; 211 bhp) on European models and to 205 PS (151 kW; 202 bhp) on federalized models.