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Oakland Sedan

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Make:

Oakland

Model:

Sedan

Type:

berline

Construction year:

1929

KM:

()111153 miles

Cilinder displacement:

5500

Gears:

manual

Steering:

RHD

Price:

sold

Within General Motors, Oakland was slotted above price leader Chevrolet and below the more premium Oldsmobile and Buick brand cars. In 1916, the company introduced a V8 engine, and Oakland initially flourished. By early 1920, however, production and quality control problems began to plague the division. In 1921, under new General Manager Fred Hannum, a consistent production schedule was underway and the quality of the cars improved. One marketing tactic was the employment of a quick-drying bright blue automotive lacquer by Duco (a DuPont brand product), leading to the slogan "True Blue Oakland". General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque.
However, by the mid 1920s, a sizable price gap existed between Chevrolet and Oakland, with the difference between an Oldsmobile and a Buick being even wider. There was also a product gap between Buick and Cadillac. To address this, General Motors authorized the introduction of four companion marques priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Cadillac and Buick. Buick would introduce the Marquette to handle the upper end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took care of the lower end of the same gap. This is often referred to as General Motors Companion Make Program.
Oakland's part in this plan was the 1926 Pontiac, a shorter wheelbase "light six" priced to sell at a 4 cylinder car's price point, but still above Chevrolet. Pontiac was the first of the companion marques introduced, and in its first year outsold the larger, heavier Oakland. By 1929, GM sold 163,000 more Pontiacs than Oaklands. The discontinuation of Oakland was announced in 1931 and the Pontiac would be the only one of General Motors' companion makes to survive beyond 1940, or to survive its "parent" make.



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Oldtimerfarm specializes in consignment sales of vintage and collection cars and we are proud to present you this car. Oldtimerfarm is located in Belgium, 9880 Aalter, Steenweg op Deinze 51C, where this car is in our showroom. We are open from Tuesday to Saturday 10-17h (also without appointment). We are closed on Sundays and Mondays. Mondays on appointment only. Make sure you scroll down to look at the extensive photo report (100 pictures). Of course, a more detailed description can be obtained by telephone.

Contact us:
Xavier:          0032 472 40 1338          (NL, FR, DE, EN, IT)          info@oldtimerfarm.be
Olivier:          0032 473 11 7300          (NL, FR, DE, EN)               olivier@oldtimerfarm.be

Oldtimerfarm from Aalter would also like to sell your classic car or car collection. For more information, please contact Xavier.

Exhibitions where you can find us:

11-14/01/2018 InterClassics Maastricht - Holland
17-18/02/2018 Flanders Collection Car Gent - Belgium
02-04/03/2018 Antwerpen Classic Salon - Belgique
21-25/03/2018 Techno Classica Essen - Allemagne

 
Pictures of the car:

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Oldtimerfarm Bvba - Steenweg op Deinze 51 C - 9880 Aalter - Belgium
+32 (0)472 401338 - info@oldtimerfarm.be - BTW BE 886122516