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Studebaker (1852–1967) was an American wagon and automobile manufacturer based in Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the military. Studebaker entered the automotive business in 1902 with lectric vehicles and in 1904 with gasoline vehicles, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company and after 1909 with the EMF Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912. Over the next 50 years, the company established an enviable reputation for quality and reliability. After years of financial problems, in 1954 the company merged with luxury carmaker Packard to form Studebaker-Packard Corp. However, Studebaker's financial problems were worse than the Packard executives thought. The Packard marque was phased out and the company returned to the Studebaker Corporation name in 1962. The South Bend plant ceased production on December 20, 1963 and the last Studebaker automobile rolled off the Hamilton, Ontario, Canada, assembly line on March 16, 1966.