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The Amilcar M is a mid-sized car made between 1928 and 1935. Most of the cars were delivered with a boxy four door “berline” body characteristic of the late 1920s. c'était une tentative d'effacer le fiasco causé par la mévente des modèles type G et type L.
Initially the car was simply known as the “Amilcar Type M”, launched in an attempt by the manufacturer to recover from the fiasco of the predecessor models, the Types "G” and “L”. Amilcar had earlier gained reputation and market share as producers of cyclecars in the lean years that followed the WW I, but as consumer spending power grew in the later 1920s, the company’s attempts to expand upmarket, had met with only limited success. The “Type M” sold better than the “Type L”, from which it inherited most of its mechanical elements including, in particular, its 4 cylinder 1244cc side-valve engine for which a maximum output of 27 hp (20 kW) was listed. Top speed would have varied according to the weight and style of the body specified, but a maximum of approximately 110 km/h (68 mph) was quoted.
For 1929 the “Type M” was replaced with the “Type M2”, incorporating minor improvements. The process was repeated for 1931 when the “Type M3”, incorporating further modest upgrades, took over from the “Type M2”. The “Type M3” continued to be offered until 1935.
In volume terms, despite outselling similarly sized predecessor models, the Type M never sold in huge numbers, with approximately 2,650 “Type M2”s emerging from the plant between 1928 and 1931 and a further 2,700 “Type M3”s between 1931 and 1935. These numbers fell well short of those being achieved by volume automakers such as Peugeot and Citroen during the 1930s, and with the French auto-market appearing to divide rather starkly between high volume producers of small to medium sized cars and low volume producers of larger more luxurious cars, the underwhelming volumes achieved by Amilcar’s middle market cars left the company’s finances, already burdened by debts built up at least in part to finance
