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When the crash occurred in 1929, the entire global auto industry collapsed. In Italy, Lancia realizes that its large models have no chance of surviving. Like other industries, the company must reorganize.
The Lancia Augusta is a model designed under these circumstances. It replaces the more luxurious Lambda model that several Hollywood stars own, such as Greta Garbo. Like this one, the Augusta is despite everything a sedan of a certain standard, superior in any case to the concurrent Fiat.
The car is relatively narrow to navigate easily in the streets of Italian cities, the interior is on the other hand bright and spacious to accommodate five adults and the handling is safe.
The production of the new Augusta quickly met with the favor of the public to the point that sales greatly exceeded all forecasts, even the most optimistic. This model will be very profitable for the brand, V. Lancia would have said it was the best "deal" of the company, better than the Lambda. The "little" Augusta will be a prodigy that will not be renewed except perhaps Aprilia. In 1935, 90% of Lancia's automotive industrial activity was devoted to the Augusta, with excellent financial results. It is this which financially saves Lancia and which will make it possible to finance future projects until the 1950s, with Aprilia and Ardea.
The Lancia Augusta is the first automobile in the world to receive a modern self-supporting body, like those found on cars of the 21st century. It will also be the first Lancia car to be built on a production line of
The manufacturing of the Augusta will end on 12/05/1936.